SB. Kylie Jenner’s dress causes a stir online

Kylie Jenner, a well-known entrepreneur and media personality, recently attracted widespread online attention after posting a video promoting her fashion brand, Khy. In the video, Jenner wears a form-fitting red latex dress that prompted a range of reactions from social media users. The post quickly went viral, sparking debate around style, context, and fashion expression. While opinions varied, the moment emphasized Jenner’s enduring impact in the fashion and beauty industry. Her presence across multiple business ventures continues to generate interest from both fans and fashion observers.

A Look at the Viral Post

On July 2025, Kylie Jenner uploaded a short video clip to her verified Instagram account, showcasing a new latex dress from her Khy x Poster Girl collaboration. The dress, in a bold red hue with a plunging neckline, is part of her latest collection and highlights Khy’s distinctive focus on bold, contemporary fashion.

In the video, Jenner answered light-hearted questions during a Q&A session with someone off-camera, believed to be a member of her team. During the interaction, she described the dress as empowering and said she felt “snatched” wearing it—a term often used to express feeling confident and well-styled.

She also remarked that the outfit was versatile, suggesting she would wear it in various scenarios including business meetings, going out, or even for casual errands.

Public Reaction: A Spectrum of Opinions

Jenner’s comments and fashion choice drew widespread responses from online communities. Some individuals found her comments humorous and appreciated the confident, playful tone of the video. Others questioned the practicality of wearing a latex gown in everyday situations, particularly those involving children.

The clip received hundreds of thousands of likes and sparked thousands of comments. Many users praised the design and silhouette of the gown, highlighting its sleek fit and standout color. However, a portion of the responses focused on whether the dress was appropriate for casual public settings.

Despite mixed reactions, the overall buzz demonstrated the strong engagement Jenner continues to generate with her fashion brand and public image.

About the Khy x Poster Girl Collection

Khy is one of Kylie Jenner’s latest ventures in the fashion industry. Launched in 2023, the brand features edgy, statement pieces and often collaborates with innovative designers. The recent collection, developed in partnership with UK-based fashion label Poster Girl, centers around latex and figure-hugging materials, catering to customers looking for bold, fashion-forward styles.

Poster Girl is recognized for its unique designs and attention to detail in fabrics and fit. According to Vogue and Harper’s Bazaar, Poster Girl’s popularity has grown due to its creative designs and appeal among celebrities and influencers.

Jenner’s collaboration with the brand includes a variety of dresses in latex and mesh materials designed to offer a “second skin” feel while maintaining comfort and movement. The red latex dress featured in her video is one of the collection’s signature pieces.

Kylie Jenner’s Continued Success as a Businesswoman

Kylie Jenner first rose to prominence through the reality television series Keeping Up with the Kardashians. Over the years, she transitioned into the business world, launching several successful ventures:

• Kylie Cosmetics (launched in 2015): Known for its Lip Kits and other beauty products. It became a major player in the beauty industry and was partially acquired by Coty Inc. in a $600 million deal in 2019, per Forbes.

• Kylie Skin: A skincare brand that expanded her presence in the beauty sector.

• Khy: A fashion line emphasizing accessibility and trend-driven design.

Her combined ventures have helped solidify her status as one of the most successful young entrepreneurs in the fashion and beauty industries. According to Business of Fashion, Jenner’s influence, paired with her strategic partnerships, continues to drive significant revenue and engagement across platforms.

Personal Life and Public Engagement

In addition to her business ventures, Kylie Jenner is also a mother of two. She shares her children, Stormi and Aire, with recording artist Travis Scott. Jenner has previously shared her experiences of balancing motherhood with her entrepreneurial goals in interviews and social media content.

Though she keeps much of her personal life private, public appearances and select social posts often spark conversation and media attention. In March 2025, she was seen attending the BNP Paribas Open tennis tournament with actor Timothée Chalamet, which generated additional buzz.

Kylie’s personal brand—built on glamour, lifestyle, and business acumen—continues to be a key asset to her companies and a major topic in celebrity media coverage.

Recent Business Moves

Jenner’s business portfolio continues to evolve. Earlier this year, she introduced Cosmic 2.0, the second fragrance under her name. According to WWD (Women’s Wear Daily), the perfume drew attention for both its scent profile and unique bottle design, which features a modern, sculptural aesthetic.

Her recent focus on expanding her fashion brand, including the latex-themed collection in collaboration with Poster Girl, indicates a continued push into luxury and trend-forward apparel. Jenner also frequently uses her social platforms to share behind-the-scenes content related to product development and creative direction.

This transparency has helped build customer loyalty, particularly among younger demographics who value direct access to brand founders.

The Role of Fashion in Online Discourse

Kylie Jenner’s viral moment underscores the evolving role fashion plays in online culture. In today’s digital landscape, fashion is more than self-expression—it is a form of personal branding and public storytelling.

Public figures like Jenner often use fashion to communicate identity and brand messaging. Whether intended or not, these choices frequently prompt commentary across social platforms, driving engagement and discussion.

As The Business of Fashion has noted, celebrities’ clothing choices are often analyzed not only for their design but also for the values and attitudes they appear to convey. This growing intersection between fashion, media, and digital dialogue reinforces the influence that apparel can hold beyond the runway.

Conclusion

Kylie Jenner’s recent video showcasing her Khy x Poster Girl red latex dress sparked a wide range of online reactions, highlighting her continued relevance in the fashion world. While the comments she made about the dress’s versatility prompted debate, they also reflected her brand’s identity—confident, edgy, and expressive.

As an entrepreneur and public figure, Jenner remains deeply connected to her audience through strategic branding, timely releases, and personal storytelling. Whether through beauty, fashion, or lifestyle ventures, her influence remains strong and is likely to continue shaping trends and public conversation.

Sources

• Kylie Jenner Instagram: https://www.instagram.com/kyliejenner

• Business of Fashion: “Kylie Jenner’s Fashion Brand Khy Eyes Gen Z”

• Forbes: “Inside Kylie Jenner’s $600 Million Deal With Coty”

• WWD: “Kylie Jenner’s Cosmic 2.0 Fragrance: What to Know”

• Vogue: “Poster Girl’s Latex Revolution”

• Harper’s Bazaar: “Poster Girl and Celebrity Fashion Moments”

• Coty Inc. Press Releases: https://www.coty.com